Please join us in celebrating National Hat Day on January 15th! YES  it can be your hard hat! Submit your photos to build@reed.net  - we will share the joy of hats in our next newsletter.

In December, VSS International team members attended the International Road Federation Global R2T Conference & Exhibition in Long Beach, California. This industry event brings together road and mobility professionals from around the world to explore technological advancements in road maintenance and construction. Luke Afato of VSS, supported by Nick Corcoran, delivered a key presentation on "VSS International’s Approach to Climate-Conscious Transportation Maintenance," highli

In December, 711 Materials demonstrated its commitment to professional development by sending several team members to specialized training sessions provided by the National Ready Mixed Concrete Association  (NRMCA) in Dallas, Texas. Starr Salas attended the comprehensive "Dispatch 101" session, gaining valuable insights into optimizing dispatch operations. Meanwhile, Tyler Golden, Branden Benedix, and Humberto Ramirez participated in the "Supervisors Course," enhancing their

At the heart of our company is a team of dedicated employees who go above and beyond every day. To help celebrate those efforts, we’re excited to spotlight the REED Recognition Portal - Recognizing Employee Excellence and Distinction (R.E.E.D.) . The REED Recognition portal is designed to make it easy for employees to recognize their peers for outstanding work, teamwork, leadership, and living out our core values. Whether it’s a coworker who stepped in to help meet a deadline

Our VSSI crews have just wrapped up the community’s first-ever PMAR cape seal application. This extensive project covered 85,000 square yards across three different locations in the Oro Valley area. The scope required meticulous planning and execution to ensure consistent quality across all sites. The PMAR Cape Seal Advantage, a cape seal, combines two powerful pavement preservation techniques for maximum effectiveness. In this case, we applied: A base layer of PMAR (Polymer

Sharing this photo of our Table Mountain Quarry team members with the 2025 CalCIMA Safety Excellence Award for Small Aggregate Mines. This achievement reflects the team’s strong commitment to safety, accountability, and looking out for one another every day. Their dedication to maintaining a safe work environment sets a high standard and exemplifies our core values. Great job team, and congratulations on this well-deserved recognition! Pictured left to right: Barry, Donny, Br

Highlighting our progress on the Auburn Boulevard Complete Streets, Phase 2 project in Citrus Heights, CA!  George Reed Inc. crews are currently working on critical roadwork for this comprehensive corridor transformation. The project encompasses: Undergrounding utility lines Installing bicycle lanes and wide sidewalks Upgrading traffic signals Adding street lighting Beautifying with new landscaping and trees Replacing storm drain infrastructure Installing fresh asphalt Enhanc

The holiday season is often filled with joy, connection, and celebration but it can also leave us feeling tired, off-schedule, and out of routine . As the new year begins, January offers a natural opportunity to reset both mental and physical health  in a way that feels supportive, not overwhelming. Start by catching up on sleep.  Late nights, travel, and busy schedules can disrupt sleep patterns. Prioritizing rest helps improve mood, focus, and immune health. Aim to return t

As we begin a new year, it’s a great time to focus not only on physical and mental well-being, but also on financial health . Financial wellness plays a major role in reducing stress, improving focus, and supporting overall quality of life. The good news? Improving your financial health doesn’t require drastic changes. Small, consistent steps can lead to meaningful progress over time. Financial health is the state of an individual's or household's monetary circumstances and

When it comes to ethics and integrity, there are a lot of articles, opinions and ideas available.  Most of them are true, accurate and important to both business and our personal lives. To fully take advantage of all this information, consider the six main principles of Ethical Leadership and apply each one to your company and position. 1-Respect:  Historically, respect was given to leaders for their position. Respect must be earned.  The greatest way to earn respect is to gi

In November, folks from George Reed, 711 Materials and Reed Family Companies enjoyed the 2025 CalCIMA  "The Magic of Materials Education Conference" in Anaheim, CA.  The "Materials Intelligence: The Magic of AI” panel session was moderated by our Chief Information Officer, Vijay Kumar. The session brought together industry leaders including Ben Rabchuk from Command Alkon Incorporated , Leanna East from CalPortland , Ino Tsichrintzi from Mapistry, and Jack Cove from Pathways.

Over the years the sights and sounds of the VSS Emultech plants have changed dramatically. Some started with humble beginnings and have been built up over the years. Others were built fairly quickly, with more modern equipment. From the ground up they all have been built, expanded, improved, and renovated. One thing they all share is a much different look from where they started. Another is at multiple times they all have had the same set of hands on them. As a matter of fac

Jerry Hibbard is approaching 20 years of dedicated service with 711 Materials. Over the years, Jerry has contributed to both Ready Mix and Aggregate facilities, bringing a wealth of experience to every role. Jerry is currently based in Waterford and was recently asked to help at our Coyote Pit in Oynx, CA. Although hesitant at first, he now volunteers to go when help is needed. When asked about the experience, Jerry said he really enjoys it now and feels like the combined e

Sustainable Innovation: Recently, VSS International and Macropaver were featured in the November issue of Asphalt Contractor Magazine, highlighting the use of 100°/o RAP In Slurry Seals. Our innovative approach transforms 100% recycled asphalt into high-performance slurry seal, which helps in reducing costs, carbon emissions, and waste while maintaining exceptional durability. From Jeff Roberts, President of VSSI: "The Macropaver is the most durable and efficient micro surfac

Our VSS International crew completed a Type 2 Slurry Seal project on Sycamore Valley Lane in Chico, covering 75,000 square feet of roadway. Despite the deadline to reopen the neighborhood to traffic by 2:00pm, our efficient team finished the job ahead of schedule, allowing residents to regain access to their streets earlier than anticipated. Thank you to the crew! Yet another example of excellence in our people.

711 Materials, Inc.: Safety Champion, Alan Goede Received Prestigious Industry Recognition in November. CalCIMA  honored Alan Goede with the Outstanding Safety Leadership Award during this year's Education Conference in Anaheim, CA. As a plant operator at the Coyote Pit for 711 Materials in Bishop, CA, Alan's journey from mixer driver to mine operator in just a few short years highlights his remarkable professional growth and dedication. His proactive approach helped transfor

Please join us in recognizing Steve Ysazaga, Parts Specialist, who has dedicated 7.5 years of service to George Reed, Inc. and brings with him an incredible 40+ years of industry experience. Steve exemplifies what it means to be a truly dedicated employee. His commitment, work ethic, and depth of knowledge set a standard of excellence for the entire team. He approaches every task with professionalism and pride, consistently living out his core service principles of Excellence

In the modern business landscape, excellence is no longer defined solely by financial performance. The most admired companies are those that go beyond profit to make a positive impact on the world around them. From sustainability and customer care to community partnerships and employee development, our teams are setting new standards for what it means to lead with impact. Sustainability: A Commitment to the Future Environmental stewardship is at the core of the RFC operations

The holidays are a time for joy, family, and celebration—but they can also bring added stress, busy schedules, and a few too many cookies! With all the hustle and bustle, it’s important to take care of your health and well-being so you can truly enjoy the season. Stay Active:  Even short bursts of movement can make a big difference. Try a brisk walk after meals, take the stairs instead of the elevator, or fit in a quick stretch between holiday tasks. Staying active helps mana

Watch the video below of our President of VSS International and VSS Emultech, Jeff Roberts, sharing insights on VSS International's commitment to quality and environmental stewardship! From the rugged terrains of Yosemite to the vistas of the Grand Canyon, VSS International stands at the forefront of infrastructure and conservation. Operating throughout the Western United States and beyond, we’ve built a reputation serving city, state, and county governments with specialized